Powercell Technologies, Inc.
Online Privacy Policy as of 12/01/2010

Who we are
This site is operated by Powercell Technologies, Inc. for itself. This privacy policy applies to the practices of Powercell Technologies, Inc. with respect to the information it collects about you online at its web site, www.powercelltech.com. Please note, Powercell Technologies, Inc.'s web site is located in the United States and Powercell Technologies, Inc. may collect, store and process your personal information in the United States or in other countries outside of the country in which you live. The United States and/or these countries may not offer a level of privacy protection for your personal information as great as is offered in the country in which you live.

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The information we collect
Powercell Technologies, Inc. collects your Client Identifiable Information if you visit our web site and wish to register, purchase products, obtain information regarding one of our products or services, request other information, or otherwise communicate with us about our offerings. "Client Identifiable Information" means any information relating to a natural person or organization who can be identified, directly or indirectly, from that information by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity. The Client Identifiable Information we collect about you can include name, address, telephone number, E-mail address, credit card number and expiration date, password, preferred E-Commerce dealer, purchase history, IP address, what web sites visitors come from, which pages are visited at this web site, and information about online activities that are directly linked to them. This information may be merged with other information Powercell Technologies, Inc. already knows, such as whether you are a client of Powercell Technologies, Inc. or information available from other sources such as credit card verification and credit services and dealers.

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How we use the information
Powercell Technologies, Inc. will collect and use your Client Identifiable Information to render services to you; respond to your inquiries; market and sell to you products, programs, and services offered by Powercell Technologies, Inc.; and market and sell to you Powercell Technologies, Inc. products, programs, and services offered by its dealers and business alliance companies. In addition, Powercell Technologies, Inc. may use Client Identifiable Information to conduct other legitimate business activities, such as protecting the security of the web site and of Powercell Technologies, Inc.'s networks, guarding against potential liability, engaging in debt collection, responding to a court order or subpoena, preventing fraud, complying with law, and complying with a legally permitted inquiry by a government agency or regulator. If necessary for the purposes mentioned above, Powercell Technologies, Inc. may transfer your Client Identifiable Information to third parties and these third parties may use your Client Identifiable Information for such purposes. These third parties may include Powercell Technologies, Inc.'s dealers, advisors, and companies providing products and services (such as IT systems suppliers) to Powercell Technologies, Inc. and, to the extent required by law, regulatory authorities (including tax authorities). Powercell Technologies, Inc. also may transfer your Client Identifiable Information to its business alliance companies that have entered into a contract with Powercell Technologies, Inc. to offer, endorse, or sponsor a Powercell Technologies, Inc. product, program, or service. If the version of this web site you are using allows you to purchase products or services online, your Client Identifiable Information will be used to complete any transactions you wish to enter into, including credit card processing and credit checks. Your name, address, E-mail address, telephone number and, where applicable, credit card information and purchase details, will be shared with the Powercell Technologies, Inc. associate or dealer who will fulfill your order. Please note that Powercell Technologies, Inc. dealers are independent from Powercell Technologies, Inc.. However, the participating dealers have agreed not to use Client Identifiable Information submitted in connection with an order made through this web site for any purpose other than the purposes identified above. Powercell Technologies, Inc. is in the process of contractually requiring other third parties to whom we transfer your Client Identifiable Information to use your Client Identifiable Information only within the context of their agreement(s) with Powercell Technologies, Inc., and only for the purposes stated above, including direct marketing of products or services to you. At present, however, not all third parties are so contractually bound, and some third parties may use your Client Identifiable Information for other purposes. In addition, some third parties that have received your Client Identifiable Information may not be required to allow you to opt out of their use of such information for direct marketing. In addition, in the event that all or any part of Powercell Technologies, Inc. is sold to a third party, we may transfer Customer Identifiable information to the third party buyer as part of the assets of the business. We may share anonymous aggregated demographic and general trend information with any third party we choose.

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Your choices
You may request, at any time, that the Client Identifiable Information you provide on the Registration page or when updating your profile not be used for direct marketing purposes by powercelltech.com, or transferred by powercelltech.com to third parties for marketing purposes, by emailing to sales@powercelltech.com. Changing the selection in the My Personal Info page of the My Profile section will not remove your Client Identifiable Information from other Powercell Technologies, Inc. programs in which you may have enrolled through Powercell Technologies, Inc.'s web site or from other lists maintained by Powercell Technologies, Inc.. Nor will it remove your Client Identifiable Information from lists maintained by Powercell Technologies, Inc. dealers (including dealers who received your Client Identifiable Information to fulfill your online purchases) and persons and companies providing services to Powercell Technologies, Inc.. You should contact these third parties directly if you have any questions or concerns regarding their use of your Client Identifiable Information.

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Our use of "cookies" and other computer information
As is the case with many sites, when you visit our site and complete a registration form, we will place a "cookie" on your computer, which helps us identify you more quickly when you return. Cookies are small pieces of information stored by your browser on your computer's hard drive and are used in web site system administration to keep track of movement of an individual from one screen to another. We will use "cookies," alone or in conjunction with other devices described below, to understand how you arrived at our web sites, to determine which pages or information you find most useful or interesting at our own web sites, and to make choices about how to deliver the most relevant marketing messages about our products to you. This information may also be used by our staff to detect and resolve web site problems and to assist with client support concerns. Most web browsers automatically accept cookies, but you can usually change your browser settings to prevent acceptance of a "cookie" offered by a web site. If you experience any problems using our web site, please contact Powercell Technologies, Inc., 313 Serendipity Rd, Millersville, Maryland 21108 USA, Attention: webmaster, or e-mail us at sales@powercelltech.com. We also use transparent GIF files, or pixel tags, and similar technologies to help manage online advertising. These files, which are provided by our third party ad management partners, enable our ad management partners to recognize a unique cookie on your web browser. This, in turn, allows our ad management partners to provide us with data concerning visitors' activities on our site, track and measure the performance of our marketing efforts and assist in the delivery of relevant marketing messages. These technologies are placed by us, or by another third party who works with our ad management partners to provide these services. With both cookies and pixel tag technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or e-mail address.

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Our approach to data security
To prevent unauthorized access to your Client Identifiable Information, we have put in place physical, electronic, and managerial procedures. We will use various electronic means to keep transaction information transferred over the web as secure as generally available transaction technology reasonably permits.

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Our commitment to children's privacy
We recognize the importance of protecting the privacy of children. For this reason, we do not collect or maintain information from children we know are under 13 except as permitted by law.

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How can you access or correct your information?
If you are a registered member of powercelltech.com, you can access and correct the Client Identifiable Information that we collect about you on powercelltech.com by going to the My Personal Info page of the My Profile section and editing your profile (note: this feature is not yet implemented on this site). You should address any other questions about, or requests concerning the handling of your Client Identifiable Information to: Powercell Technologies, Inc., 313 Serendipity Dr, Millersville, Maryland 21108 USA, Attention: webmaster, or email us at sales@powercelltech.com. Reasonable steps will be taken to verify your identity before granting access or making corrections to your Client Identifiable Information. Collection of information by third parties Our web pages may offer promotions that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain Client Identifiable Information that visitors voluntarily submit to participate in the activity. We have no control over these third parties' use of this information and we encourage you to consult their privacy policies for more information on their privacy practices. In addition, you should be aware that the issuer of your credit card may also independently collect information about your online purchase. We have no control over these third parties' use of information. You should consult your credit card issuer'0214s privacy policy for more information on its privacy practices.

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How to contact us
If you have questions about our Privacy Policy or its application, please write to us at: Powercell Technologies, Inc., 313 Serendipity Drive, Millersville, Maryland 21108 USA, Attention: webmaster, or email us at sales@powercelltech.com.

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Changes in practices
This Privacy Policy may change from time to time, and any changes will be posted here. If we materially change our privacy practices to permit us to share more information about you than we stated we would share, or to permit disclosures of information about you to additional types of parties, we will take reasonable measures to inform you of these changes in advance. You will then have a reasonable opportunity to change your opt-out preference.
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